What is Whiteboard Animation?
Easy Sketch Pro is software designed to help you create ‘whiteboard animation videos’, also known as ‘sketch videos’, ‘video doodling’, ‘video scribing’, or ‘hand sketch animation’.
But what is whiteboard animation?
Put simply, whiteboard animation is a process whereby artists video themselves sketching images to illustrate a story or narrative on a whiteboard or ‘canvas’.
When the video is watched, the drawing is shown speeded up, as in stop-motion or time-lapse video
However, despite the word ‘animation’, actual animation in the normal sense of the word is not often employed.
Usually, whiteboard animation is achieved by videoing a ‘real person’ doing the drawing. However, software is now coming onto the market allowing users to create something similar without an actual artist.
The best way to demonstrate whiteboard animation is by example…
You can find out more about whiteboard animation in this Wikipedia entry (opens in a new window so you won’t lose your place here).
Why Businesses Need Whiteboard Animation
It is a proven fact that most people learn more effectively visually and even more effectively when the teaching is presented in multiple media such as text, audio and video.
Whiteboard animation (also variously called ‘sketch video’, ‘video scribing’, ‘doodle video’, ‘sketch cartoon videos’ and ‘fast hand drawing’) is a particularly effective visual medium because there is something happening on screen all the time. It is even more effective when the images used have been chosen to reinforce the message of the narrative.
Although whiteboard animation has been around for decades, it was probably first brought to the attention of the public in a big way with the series of UPS TV ads.
Back then, whiteboard animation was done the hard way, with actual artists creating the imagery on camera followed by clever editing to achieve the final result.
This involves a lot of talent and a lot of hours and so only large companies with an advertising budget like UPS could afford it.
Advances in technology have now changed that. Software has been coming onto the market that automates the process of creating whiteboard animation, making it an affordable option for most businesses and individuals.
As a result, more and more businesses are waking up to the marketing potential of this video format.
They say that a picture is worth a thousand words. And this is true if the picture concisely summarises data or if it elicits an emotional response in the viewer. And that is one of the reasons why carefully prepared whiteboard animation is so effective. It presents multiple images that are made even more engaging through movement.
Another reason for its effectiveness is that it subconsciously reminds us of cartoons and, hence, the child inside us. Who has not been totally engrossed in cartoon antics at some point in their lives?
Whiteboard animation can and is used to visually explain a whole gamut of different concepts. It is used to sell things, to explain products, to present information, to teach, to entertain and much more.
Carefully selected imagery linked together with clever effects in a cartoon style can convey complex concepts in a concise, entertaining and non-threatening way. Viewers can enjoy and learn at the same time.
And, in this day and age, there is another very powerful reason why businesses should consider whiteboard animation. It can be used to create videos that have all of the elements in place to make them ‘go viral’.
A particularly inventive, unusual or engaging video that people enjoy watching will be shared across the various social platforms such as Facebook, Twitter, YouTube and many more. Countless videos have attracted millions of views in a few days in this way.
Few people want to pass around a bog-standard corporate ad but a witty and cool ‘cartoon’ style video? That’s different.
The average person in developed countries is presented with hundreds, if not thousands, of ads in one form or another every day. Businesses have to constantly find new ways to present their marketing messages if they are to be noticed. They have to be different and entertaining. Whiteboard animation now provides an affordable way to do both.
Article Source: Why Businesses Need Whiteboard Animation
Why Use Whiteboard Animation?
So now you know what whiteboard animation is, but why should you use it?
That question can be answered in a single word: engagement.
You are making your video for a reason, whether that is to teach, to sell or simply to entertain. Whatever that reason is, your aim is to get your audience to watch the entire video. They are much more likely to stay the course if they enjoy what they are watching.
Numerous tests have shown that whiteboard animation videos have a far higher engagement (or ‘retention’) than more traditional screen capture or ‘talking head’ videos. Firstly, they are still relatively rare and unusual so they attract people for the novelty. Secondly, most people find them more enjoyable to watch because something is happening on screen all of the time.
And that is why big name marketers and brands are using whiteboard animation more and more to promote their products and services. You only have to look around the Internet for a while and you will see them starting to crop up all over the place.
In summary, you should use whiteboard animation because it works.
What Can You Do With Whiteboard Animation?
The beauty of whiteboard animation is that it has almost infinite uses. Think of almost anything you want to achieve in any online (or even offline) venture and the chances are that whiteboard animation can help.
Here are a few ideas to get your creative juices flowing…
Use whiteboard animation to promote affiliate offers
When you promote an affiliate offer (i.e. where you earn commissions on sales of someone else’s product or service), the chances are that there will be hundreds, if not thousands, of other people doing exactly the same thing.
How do you stand out from the crowd and get people to click on your links and not the other guy’s? Why not create a simple whiteboard animation video to introduce the key benefits of the offer?
Very few people are using whiteboard animation yet and so your pitch is going to be both unusual and entertaining.
Use whiteboard animation to encourage optins
If you are an Internet marketer, you are more than likely to be sending people to an ‘optin page’ where you offer them some form of free gift in exchange for their email addresses. This is called ‘list building’.
The problem with optin pages is that they all look so similar these days. And, to be honest, they are pretty dull and uninteresting!
Use an entertaining whiteboard animation video on your optin page and you are much more likely to grab people’s attention. Even better, create a ‘two-part’ video that leaves viewers wanting more. To get more, of course, they have to leave their email address to see ‘part 2′.
Use whiteboard animation to make your blog or website ‘stickier’
If you have a blog or webiste, you want to keep your visitors on it for as long as possible. In other words, you want to increase its ‘stickiness’.
Whiteboard animations videos are much more engaging than more traditional screen capture or ‘talking head’ videos. They tell a visual story and people love stories. They also give you the opportunity to inject some humour into your content without detracting from the message you are trying to get across.
Use whiteboard animation to get ‘traffic’
Most marketers know the power of getting a video on YouTube (or other video service) and then getting it viewed. In fact, YouTube is the second most used search engine online.
But most people shy away from creating videos, either because they don’t want to be seen on camera or because they don’t think they can master the technical aspects.
Whiteboard animation videos (if you can create them cheaply) are the perfect answer. You write a script, record it and then create images to accompany it. It’s quick, engaging and even fun to do.
Use whiteboard animation instead of sales copy
Many marketers struggle with writing good ‘sales copy’ (the words that sell their product or service).
Instead, why not create a whiteboard animation video or, even better, a series of videos that gets your message across. They say a picture is worth a thousand words and it is certainly true that many people prefer watching and listening to having to wade through dry text.
Use whiteboard animation to teach
The most effective teaching happens when students are being entertained at the same time. So why not create one or more whiteboard animation videos, interlaced with screen capture or live action video as necessary? You could even create a sketch ‘teacher’ who turns up to introduce and summarise key points in your training.
And so much more
This is just a small taster of what you can achieve with whiteboard animation. The limit really is your own imagination.
Whiteboard Animation Resources
In this section you will find a whole range of resources that will help you out in your whiteboard animation video making.
Most are completely free and some are low-cost but worth paying for.
Keep coming back because this page will be added to regularly!
This is a great source of free background music for your videos. There is a whole range of music split into different ‘mood’ categories.
The only stipulation is that you place a credit to the website in your actual video. This is usually not a problem if you add it to the very end of your video, just as they do in the movies.